As the Guest Country of Honor at the first China International Consumer Products Expo (CICPE), Switzerland will set up a national pavilion at the much-anticipated event, scheduled to be held in Haikou from May 7-10. With a total area of 200 square meters, the Swiss National Pavilion will include an interactive section and exhibition section. So far, around 40 Swiss enterprises have confirmed their attendance.

In the exhibition section, many world-renowned Swiss enterprises in the watchmaking, luxury, and high-end consumer goods sectors will be present, showcasing Swiss products, which have long been widely recognized to be a symbol of high-quality standards and innovation.

In the interactive section, you can choose your own patterns on Swatch X You, an online platform provided by the Swatch Group, to customize your very own one-of-a-kind wristwatch. Additionally, Switzerland Tourism, the country’s National Tourism Board, will display a large number of pictures from across the country, so that you can enjoy the breathtaking scenery of the Swiss Alps even here in tropical Hainan!

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