Swire Group and Edrington Group have confirmed that they will send delegations to participate in the first China International Consumer Products Expo (Hainan Expo), which will be held in the Hainan International Convention and Exhibition Center from May 7 to 10, 2021.

In response to an invitation from Shen Danyang, Vice Governor of the Hainan Provincial Government, Zhang Zhuoping, Executive Director at Swire Pacific Ltd., said that Swire Group will send a delegation to participate in the Hainan Expo and connect with global high-quality resources in the areas of the Group's related businesses and future investment. He added that the Group was confident in Hainan’s ability to host such an expo with the continued development of the Hainan Free Trade Port.

As a highly diversified global group, Swire mainly deals with property, aviation, the beverage & food chain, marine services, and trading & industrial business, as well as other fields. Many of Swire's core businesses can be found within the Asia Pacific region, where traditionally their operations have centred on the Hong Kong SAR and the Chinese mainland.

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(swire.com)

After a meeting with the Hainan Provincial Bureau of International Economic Development in Shanghai, Charles Soong, Managing Director of Edrington China, believes that Hainan will become an emerging strategic market for global high-end brands, and decided to register to attend the Hainan Expo. He said that the Edrington Group will also push forward the matter of brand participation in the Expo.

Founded in the mid-19th century, Edrington is a world-renowned company in the field of high-end Scotch whisky, boasting a long brand history and an inheritance of masterly craftsmanship. Headquartered in Glasgow, Scotland, Edrington Group has a marketing network covering over 100 countries. 

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