CHINA. The second China International Consumer Products Expo (Hainan Expo) is less than four months away and once again is on course to be a blockbuster success.

The event, hosted by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB) will be held from 12 to 16 April in Haikou, Hainan’s capital city. The Moodie Davitt Report is working closely with Hainan IEDB and our strategic partner in Hainan, Hainan Hinews Media Co, to provide dedicated coverage leading up to and during the event.

Today we feature an exclusive interview with Tapestry Asia-Pacific President and Coach China CEO & President Yann Bozec (pictured below). The company, which owns high-end fashion and accessory brands Coach, Kate Spade and Stuart Weitzman, is returning as an exhibitor for the second successive year.

The Moodie Davitt Report: What prompted your decision to exhibit at the 2022 Hainan Expo?

Yann Bozec: In 2021, Tapestry brought its three brands – Coach, Kate Spade and Stuart Weitzman – to the first Hainan Expo. At that time, Tapestry had already signed up to attend this year’s Hainan Expo. The success of the first Hainan Expo, which is the largest consumer products exhibition in the Asia Pacific region, made it a national exhibition where China takes the initiative to share development opportunities with the whole world.

The Hainan Expo brings significant opportunities for the global market to showcase leading boutique brands and consumption to the world.

As a window for global brands to accelerate the development of Hainan and the Chinese market, the Hainan Expo further promotes the aggregation of high-quality resources and serves as a boost for new development.

China is not only a vital market for Tapestry, but also a source of inspiration for our brands seeking breakthroughs and innovations.

The Chinese market is a key driver of our global business, and the growing demand and diversity of Chinese consumers has inspired innovative products and ideas for our brands.

This motivates us to seize every opportunity to join the development of the Chinese market and deepen our communication with our consumers.

Tapestry brands Coach (top right), Kate Spade New York (above) and Stuart Weitzman (below) enter into the spirit of the Year of the Tiger

What do you hope to achieve through exhibiting?

Last year, we debuted a number of new products from our three brands at the Hainan Expo. Driven by the ‘first order business’ and ‘first store economy’ of the Expo, we have been able to turn exhibits into products and then into hot items, constantly exploring the new needs of China consumers. This year we also expect to provide consumers with more choices for a better life through our well-prepared exhibits.

We would like to take advantage of the open, diversified and comprehensive platform of the Hainan Expo to make more friends and meet partners to jointly promote the development of China’s consumer products and fashion industry.

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