On April 6, at an online contract signing ceremony held by Baume & Mercier and the Hainan Provincial Bureau of International Economic Development, the well-known Swiss watchmaker announced that it will become the Official Timekeeper of the First China International Consumer Products Expo, also known as the Hainan Expo. The Expo will feature the world debut of Baume & Mercier's Riviera wristwatch series.

From April 7 - 20, seven Baume & Mercier timepieces will go on display in succession at Haikou's Mova Plaza, the Haikou Meilan International Airport, Haikou Bay Bund, the Hainan International Convention and Exhibition Center, Sanya Phoenix International Airport, Sanya Atlantis Hotel, and the Haitang Bay CDF Mall. The seven Baume & Mercier Riviera series wristwatches were inspired by the mountains and the seas, making them a perfect match for the popular vacation destination of Hainan Island.

The official timekeeper of the first Hainan Expo made its debut at Haikou's Mova Plaza on April 7. (Hainan Provincial Bureau of International Economic Development)

"Baume & Mercier is honored to be the Official Timekeeper of the first Hainan Expo, and looks forward to establishing a closer and longer-term new strategic cooperative relationship," Baume & Mercier Global CEO David Chaumet said. He added that as Hainan is positioned at the forefront of China's new round of reform and opening up, Baume & Mercier hopes to have an even stronger collaboration in the future with the Hainan Free Trade Port, which has excellent development prospects.

Han Shengjian, Director General of Hainan Provincial Bureau of International Economic Development, said: "We welcome Baume & Mercier to show Chinese consumers its charm at the Expo, where we will provide networking assistance to all participants, offering high-quality, considerate services."

Baume & Mercier is a time-honored wristwatch brand, and has been making premium wristwatches since 1830 under the slogan "accept only perfection, only manufacture watches of the highest quality". The brand continues to innovate in the area of technology, continuously carrying out performance research and development to create even more outstanding watches while also maintaining its commitment to the highest aesthetic and creative standards.

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