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Release time: 2023-01-30 10:57 Source: Cosmetic Business Online
‘One can tell the inside by observing the outside, and see the future development by reviewing the past’
The 2nd China International Consumer Products Expo (2022 HAINAN Expo) was held in Haikou from July 25 to 30, 2022. As the first China national level exhibition with the theme of consumer products, it has attracted the attention of many domestic and foreign brands.
The reporters of “Cosmetic Business Online (CBO)” went deep into the scene of the 2nd China International Consumer Products Expo (2022 HAINAN Expo). The reporters categorized the imported brands and domestic brands and reported about the grand exhibition of major beauty companies in a panoramic manner. The report is divided into two parts. This article is the first part, which analyzes the strength of imported brands and foreign-funded enterprises at the Expo.
As a high-quality platform connecting domestic and foreign markets and sharing development opportunities, the 2nd China International Consumer Products Expo (2022 HAINAN Expo) can be described as a grand event for tens of thousands of businesses, welcoming global beauty giants such as L'Oréal Group, Estée Lauder Group, Shiseido Group, Pierre Fabre Group, Coty Group, and so on. What latest beauty products and technologies did the beauty giants exhibit?
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France, which was invited to be the guest of honor country of the 2nd China International Consumer Products Expo (2022 HAINAN Expo), brought a number of fashion and beauty brands to the French National Pavilion.
Pierre Fabre Group from France is the world's second largest skincare and cosmetics laboratory and the second largest private pharmaceutical group in France. Pierre Fabre participated in the China International Consumer Products Expo for the first time, bringing its dermatological skincare brand Avène and professional scalp care brand Rene Furterer.
Avène debuted its brand new Tolerance Repair series offline at the 2nd China International Consumer Products Expo (2022 HAINAN Expo), which provides effective care solutions for sensitive skin consumers. Of these, Avène Tolerance Repair Soothing Skin Recovery Cream directly addresses the pain point of sensitive skin, regulates the overactive TRP-V1 receptor, and effectively reduces sensitivity. The production process is complemented by patented packaging, and there are no preservatives and fragrances added to the product formula, which reduces the potential allergen source for sensitive skin.
Rene Furterer exhibited the brand’s strong core products offline for the first time at the Expo: Triphasic Progressive Anti-hair loss treatment with three technologies: “plant ingredients for anti-hair loss and promote hair growth”, “separated powder & oil bottle design”, and “ergonomic custom massage stimulating application tip”.
Also in the French Pavilion there was CAUDALIE, who participated for the first time in the China International Consumer Products Expo, exhibiting the Grape extract Beauty Elixir (Queen Water), the Vinoperfect Series, and the Resveratrol Lift Series and the Vinopure Series (i.e. anti-acne series) with new upgrades.
CAUDALIE’s neighbor in the exhibition was MEDSPA France, a medical beauty technology brand born in France, which exhibited the brand's star product – “Moisturizing and Anti-aging with Oil” rejuvenating youth oil- Dermo Shelter Concentrate.
Exhibited in the 2nd China International Consumer Products Expo (2022 HAINAN Expo) for the first time, Kosé Corporation selected its representative brand, Sekkisei, to make its debut.
The focus of the exhibition is the luxurious new product of Sekkisei that will be launched in October 2022 - Sekkisei Miyabi Ultimate Cream. This is a high-performance anti-aging cream created with the brand's selection of 35 plant essences. Also at the exhibition the four UV defense products of Sekkisei Clear Wellness series, which is centered on enhancing the skin's "self-contained power", are all available at the exhibition to the public for the first time to experience and try out.
The Coty Group showcased seven iconic beauty brands: Gucci Beauty, Burberry Beauty, Chloé, Tiffany, Miu Miu, Marc Jacobs, Calvin Klein fragrances, and Lancaster skincare.
“At this year’s China International Consumer Products Expo, Coty is highlighting an innovative practice developed in collaboration with LanzaTech, the world's leading supplier of sustainable raw materials, to make fragrance products with ethanol made from captured-carbon emissions.” According to the staff of the Coty Group booth, in January this year the first batch of fragrance products made from this captured-carbon ethanol have been put into production, marking Coty's early realization of the plan to incorporate sustainable ethanol into its fragrance portfolio in 2023. This allows consumers to benefit from this new technology as soon as possible.
The Estée Lauder Group made its debut as a group at the 2nd China International Consumer Products Expo (2022 HAINAN Expo)
13 brands were presented: Estée Lauder, LA MER, MAC, Clinique, Jo Malone London, TOM FORD BEAUTY, BOBBI BROWN, Origins, DARPHIN, LAB SERIES, KILIAN PARIS, Editions de Parfums Frédéric Malle, and Dr. Jart+.
MAC exhibited new products from the first half of 2022, as well as the Prep + Prime Lip Base. The MAC Prep + Prime Lip is a color free base to wear under lipstick. It improves the appearance of applied lip products, and removing the makeup does not hurt the lips.
Unfortunately, apart from these brands, which are already for sale in the Chinese mainland, Le Labo and Aveda, which were originally scheduled for the exhibition, were not shown at the 2nd China International Consumer Products Expo (2022 HAINAN Expo).
According to the staff at the booth “The planning of these two brands in the China travel retail duty-free channel is to be postponed to 2024 and 2023.” However, Aveda’s taxable channel planning is underway, and the official Tmall flagship store has been opened online, and the first offline store started in Shanghai Qiantan TaiKoo Li in early August.
In June of this year Bonnie & Clyde, a new luxury beauty collection platform under USHOPAL Group, entered Sanya Hainan Tourism Duty Free Shopping Complex. Adhering to the exclusive B&C concept, Bonnie & Clyde meticulously selects brands around the world with vision, belief and values that resonates with a new generation of consumers, and introduces the brands to China domestically.
Debuting at the 2nd China International Consumer Products Expo (2022 HAINAN Expo), Bonnie & Clyde showcased Uk's top skincare brand ARgENTUM for the first time, in addition to the Japanese MEN's DTC brand BULK HOMME, the Spanish high-end skincare brand Natura Bissé, and the French top salon fragrance brand Juliet Has A Gun.
Inspired by childhood family usage of colloidal silver for scratches, burns and grazes, the founder Joy Isaacs created the ARgENTUM brand using a globally patented formulation based on works of Nobel Prize winning scientists. ARgENTUM formulated a patented fusion of two vital active ingredients, Silver Hydrosol & DNA HP, and the result delivers skincare that is natural, restorative and super hydrating. ARgENTUM is an international luxury skincare brand that has jointly obtained the authoritative certification of "Positive Luxury" in the luxury industry along with a few brands such as LV and Guerlain.
The star product Silver Cream is in the center spot on diva Faye Wong's dresser. Silver Mask, a new product for Chinese mainland market, is a high-end emergency skin care mask which is suitable for most sensitive skin, and has won a number of international awards after only a few months of listing overseas. In addition to the luxury care line, ARgENTUM will soon launch a 12-in-1 alcohol-free fragrance line series, and the silver body brush and face brush will also be released worldwide, first launching in Chinese mainland and UK.
This year, the exhibition area of France L'Oréal Group has expanded by 125 square meters compared with last year, reaching 625 square meters total. The group’s 16 brands have exhibited in the 2nd China International Consumer Products Expo (2022 HAINAN Expo).
In terms of new brands, Prada fragrance made its debut at the 2nd China International Consumer Products Expo (2022 HAINAN Expo) ahead of the brand's plan to officially launch its beauty collection in 2023. Takami, a high-end Japanese skincare brand that specializes in skin peeling, landed at the Expo and will be listed in Hainan's travel retail business in 2023.
In terms of new items, L'Oréal Paris REVITALIFT Filler Hyaluronic Acid Serum Hainan Limited Edition was officially launched, and it is available at airport duty-free shops.
In the fragrance category, YSL Le Vestiaire Des Parfums Edition Couture debuted at 2nd China International Consumer Products Expo (2022 HAINAN Expo), and the Group's travel retail channels were listed at the same time. Maison Margiela Replica launched new eau de toilette When The Rain Stops. Armani Beauty also unveiled its new My Way Perfume and the brand Armani/Privé. Viktor & Rolf made its debut at the Expo with Flower Bomb Perfume.
Beauty and technology is seen everywhere. Lancôme’s professional skin analysis instrument Skin Screen, which is scheduled to land in the Group's travel retail market in 2022, has been newly upgraded and debuted at the 2nd China International Consumer Products Expo (2022 HAINAN Expo). This is also the debut of Skin Screen in the travel retail channel in the Asia-Pacific region. Kiehl’s, Kérastase and SkinCeuticals also exhibited professional skin and hair analysis instruments.
On the occasion of the 150th anniversary of its establishment, Shiseido Group brought its 19 most popular brands, robust beauty new technology and a number of debuts of new products to meet consumers at the 2nd China International Consumer Products Expo (2022 HAINAN Expo).
At the Expo Shiseido unveiled the industry’s first revolutionary sunscreen technology- “Ultraviolet Light Conversion Technology”. Inspired by photosynthesis, Shiseido realizes the transformation of ultraviolet light into a “skin-beautifying light” that is beneficial to the skin. The first Anessa sunscreen using this technology also made its China mainland debut at the Expo.
High-end fragrance and makeup brand Serge Lutens brought two major perfume and makeup collections “Collection Noire” and “Gratte-Ciel” to the Expo.
The new ingestible beauty brand INRYU, Z generation men’s skin care brand SIDEKICK, and the makeup foundation brand PF COVER that helps conceal various skin discolorations in just a thin layer have all debuted at the 2nd China International Consumer Products Expo (2022 HAINAN Expo).
It is worth noting that Shiseido’s new technology Bio Performance Second Skin product was also unveiled in the exhibition area of Shanghai Waigaoqiao Group.
BIO-PERFORMANCE Second Skin specializes in eye bag care. The product creates a new layer of bio-skin that integrates seamlessly with the under-eye area, reducing the look of puffiness and instantly achieving a youthful look. It quickly and significantly fades eye bags, like a second layer of skin that is reborn every day. “It is applied in 2 simple steps: first you apply a layer of gel containing silicone polymers. The second layer formula then acts as a catalyst. After the second layer is applied, the two formulas combine to create a flexible breathable ‘second skin’ to flatten the eye bags.” The staff at the booth said.
At the Expo Hall 6 E-commerce & duty free - Dual Circulation, Shop the World, duty-free exhibition area retail enterprises gather together, such as China Duty Free Group HTDF (Hainan Travel Duty Free), Shenzhen Duty Free Group, etc.. The fragrance products are the main focus, and the exhibitors mostly presented products in the perfume wall.
HTDF brought seven exclusive imported brands including Kao's high-end brand Sensai, anti-sugar beauty brand Cocochi, BC Group, and Gellé Frères to participate in the exhibition.
As the first wholly state-owned enterprise in China to operate duty-free goods approved by the State Council, Shenzhen Duty Free Group highlights exclusive newly introduced brands such as Bon Parfumeur Paris, Etat Libre d'Orange, and couture British fragrance house Miller Harris.
In addition to an entire perfume pillar, GDF of Hainan Holdings highlighted the exclusive brand Penhaligon’s, the royal perfume brand of the British royal family.
Last year Tmall Global participated in the first China International Consumer Products Expo. This year Tmall Global once again brought more than 500 overseas brands to the exhibition, and continues to use the Expo platform to build a fast track for overseas brands to enter China and accelerate the transformation from exhibits into commodities.
At the 2nd China International Consumer Products Expo (2022 HAINAN Expo) P&G’s cutting-edge probiotic & superfoods skin care brand TULA debuted the 24-7 moisture hydrating day & night cream. The exclusive core ingredient is S⁶Pro Complex™ (US patent pending). The products contain a blend of 3 probiotic extracts and 3 prebiotic ingredients, which strengthens the skin barrier, moisturizes, and increases firmness.
“TULA was founded in 2014 by Dr. Roshini Raj- a practicing gastroenterologist in New York. 100% of TULA’s products are formulated with probiotics. At present, TULA is already one of the best-selling probiotic skincare brands in North America. TULA advocates the ‘1+1 skincare concept’, that is, probiotics + functional ingredients compounding to help consumers maintaining healthy and balanced skin. The global premiere of the new products at the 2nd China International Consumer Products Expo (2022 HAINAN Expo) laid the foundation for the brand to officially meet with Chinese consumers.” The representative of the TULA brand said at the Expo.
It is reported that TULA recently launched the Tmall overseas flagship store (July 4), which is the brand's first entry into the Chinese market.
Shanghai Kaytune Industrial Co., Ltd., a partner of OBAGI, an American functional skin care brand, helped OBAGI to debut its multiple series of powerful star products at the Expo. The golden skin rejuvenation formula created by OBAGI – “morning C and night A” is a very popular skin care method at present.
In addition Hall 4, which is the “Fashion Lifestyle Exhibition Area and International exhibition area”, houses the Thai national beauty brand MISTINE, the Australian “smear on mesotherapy” brand EAORON, and the Korea home fragrance brand Cocodor. They all appeared as independent exhibitors. The booth staff told the “Cosmetic Business Online (CBO)” reporter that Cocodor is a leading Korean candle and diffuser company, and is a cooperative brand of the popular TV Drama series “Penthouse”, and the products are cost effective.
In all, the 2nd China International Consumer Products Expo (2022 HAINAN Expo) provides an excellent platform for carrying the policy direction of Hainan Free Trade Port, and for Chinese and foreign enterprises to jointly explore new opportunities for cooperation. While the audiences at the Expo are “shopping all over the world”, exhibitors businesses also hope to take advantage of the “spillover effect” of the Expo platform to actively share the new opportunities of tax exemption of the Hainan offshore duty free policy. The term "openness and win-win" is fully reflected here.
